About Us

EXECUTIVE SUMMARY

Boss Entertainment identifies talented artists, develop and groom them, promote and market them and manage their businesses profitably. Unlike has been the norm in the industry, Boss Entertainment en by profits but at Boss Entertainment there is a belief that it is the Artist that brings the profits.

Armed with data about the music industry, Boss Entertainment understands the trends and challenges that the music industry is facing. This has helped the organization come up with a strategy that will help it thrive under difficult conditions of high competition, increasing piracy concerns and marked decline in physical sales (CDs). The organization also believes it can be the stepping stone of artists from obscurity to stardom. Boss Entertainment brings professionalism into the business of an artist in their quest to be what they want to be.

BUSINESS PHILOSOPHY

There are many talented artists in South Africa. However, many will never realise their dreams of becoming stars because of lack of opportunities. Boss Entertainment scouts for talented artists, manage them, develop and promote them into stardom. Artists are allowed to be what they want to be under the professional management of Boss Entertainment. Boss Entertainment educates its signed artists on the legal aspects and requirements within the music industry. This helps them in making informed decisions especially in the contract signing process

Armed with data about the music industry, Boss Entertainment understands the trends and challenges that the music industry is facing. This has helped the organization come up with a strategy that will help it thrive under difficult conditions of high competition, increasing piracy concerns and marked decline in physical sales (CDs). The organization also believes it can be the stepping stone of artists from obscurity to stardom. Boss Entertainment brings professionalism into the business of an artist in their quest to be what they want to be.

VISION

To build a record label that has artists at heart, develop them, give them value and help them succeed in the tough music industry.

BUSINESS PHILOSOPHY

To grow and develop into a world class record label that is unique in terms of its approach, emphasizing on high corporate governance and corporate social responsibility.

CORE-VALUES

The following are the group’s core values

  • Integrity – High levels of integrity will be maintained in all business activities that Boss Entertainment carries out.

  • Corporate governance – The organization will strive to attain the highest level of corporate governance in its activities. The record label intents to operate on uniqueness attracting artists than are keen on high levels of professionalism and growth.

  • Social responsibility – The organization strives to a good corporate citizen, cing the status of previously disadvantaged groups in the South African society.

  • Synergy – Growth, profits and improved image can be achieved if all parts of the organization work together for a common good. There should be collaboration in all types of work.

  • ¬†Innovation – Innovation will play an important role in the day to day running of the business. Innovation is not just confined to technology there should be innovativeness in thinking and approach to work.

MANAGEMENT & EQUITY STATUS

Boss Entertainment Records is a 100% Black owned company. The organization also works within the confines of the government BEE policy and women empowerment. Boss Entertainment offers opportunities to black youths from the township areas where unemployment is high. Talented youths are identified, groomed and given all the necessary guidance for them to succeed as music artists. Young men and women are groomed to help them live responsible lives, shun crime and become better South African citizens. Women empowerment also constitutes an important part of the Women are offered equal opportunities at Boss Entertainment as their male counterparts.

CAPACITY & CAPABILITY

Boss Entertainment has put together an extremely talented group of individuals who are educated on the music business and passionate about the music itself. For its music production, Boss Records has individuals that have experience in the recording business. They have worked for a number of big name record companies in South Africa which brings much needed experience to the group.

Talent management is also a very important this role, Boss has already earmarked an individual who has worked for well-known talent management company. As the individual joins Boss Entertainment, one will use (Artist & repertoire) and artist promotion, including all aspects of the music industry, to guide artists in the development of their careers. Boss Entertainment is confident that with this experience and skills coming in it will be able to provide the proper guidance needed for successful career launches and maintenance of the same artists.

The operational aspect of the group is also very important. For this role, Boss Records will make use of its founding member and owner Themba Hillary Moyo. Themba has a solid business background and also knowledge of the entertainment business. He brings the necessary business expertise to the table in order to guide Boss Records in daily matters of business accounting and related financial functions and transactions.

TECHNICAL ABILITY & BUSINESS FOCUS

Boss Entertainment’s activities fall within the following;

  • Talent (artist) identification and development
  • Music recording
  • Distribution (through a number of its partners)
  • Artist marketing and Promotion
  • Merchandising
  • Concert Promotion
  • Legal Aspects of producing music
  • Service to distributors and retailers

MUSIC RECORDING

  • Boss Entertainment has personnel that have vast experience in the recording industry. Boss has teamed up with renowned record producers to assist in the recording of music, the same individuals share the extreme passion for music that the group has.

  • Boss entertainment has established an uptown recording studio that has some of the best equipment in the business. The studio also boasts of some of the best technological advancements around.

  • Inspiration in order to be at the height of creativity when in session.

MARKETING AND PROMOTION

Boss Records has developed unique ways to market and promote its artists. A customized marketing campaign is devised for each artist based on the genre of music. The main goal is to have a plan in place prior to the completion of an album in order to keep the momentum going. This is opposed to finishing an album and then finally beginning the next phase. Boss Entertainment works with Established Music Video Production companies in order to create the visual presence for artists. A music video will be produced in support of albums released by the Label. Our Team has developed a network of contacts in the Music video production area and this will allow Boss Entertainment to make high quality music videos on a low budget.

THEMBA HILLARY MOYO

Themba Hillary Moyo is the CEO of Boss entertainment Records and has vast experience in a number of businesses and related aspects. Themba is an Accountant by profession and has interests in other industries that include logistics, retailing and agro-processing. Themba is growing to be a well-respected individual in the entertainment industry in South Africa and his enthusiasm about the entertainment business will continually reposition Boss Entertainment as a key player and a recognised record label in South Africa. His extensive knowledge, solid business appreciation and leadership qualities, coupled with his passion for the industry inspired the birth of the record label which constantly seeks to craft ways that will revolutionize the way in which Independent Record labels are regarded in South Africa. Themba is currently fully responsible for the daily operations of the business.